Netflix tests pre-roll video ‘previews’ that are personalized to your interests

 Netflix regularly experiments with new ways to introduce viewers to its own original programming, including through recommendations, trailers, and other featured selections on its homepage. The latest experiment, underway now, is the use of pre-roll advertisements that play before the show you’re about to watch. These are being used to promote Netflix series or movies that are live or… Read More

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Amazon Channels now works like a TV login for HBO & Showtime’s apps

 Amazon Channels is starting act like a TV provider. The service, which allows Prime members to subscribe to over-the-top premium networks like HBO, Showtime, Starz, Cinemax and others, now allows you to log into some of the networks’ standalone streaming apps, as well, starting with HBO and Showtime. That is, instead of entering in your cable or satellite TV credentials to gain access to… Read More

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77% of consumers want a la carte TV, TiVo study finds, but price they’re willing to pay drops

 The majority of consumers in the U.S. and Canada are no longer interested in hefty pay TV packages filled with channels they don’t watch. According to a new study from TiVo out this morning, 77.3 percent now want “a la carte” TV service – meaning, they want to only pay for the channels they actually watch. And they’re not willing to pay too much for this… Read More

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comScore: cord cutters tend to have lower incomes than pay TV subscribers, watch less television

 A new comScore study out today has taken a deeper look at the behavior of cord cutters here in the U.S., in order better understand how this growing demographic differs from pay TV subscribers, as well as what factors may have influenced their decision to leave cable TV behind. According to the report, cord cutters tend to be lower to middle income, and – despite spending more time on… Read More

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Music royalty collector Kobalt nabs $75M led by Hearst Entertainment at $775M valuation

 As music streaming continues to grow in ubiquity, a company that’s built a platform to collect royalties on music played across billions of streams is cashing in on the opportunity. Kobalt, the European startup that has built technology and a platform to collect music royalties by tracking when even a sample of a song is played across multiple platforms, has raised another $75… Read More

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Hulu’s Live TV service to cost $39.99 per month, sources say

 The pricing for Hulu’s live TV service, a competitor with cable television – as well as a host of other streaming TV services like Sling TV, PlayStation Vue, DirecTV NOW, and YouTube TV – will likely be $39.99 per month, with ads and access to Hulu’s on-demand library, according to sources with knowledge of Hulu’s plans. That’s in line with Hulu CEO Mike… Read More

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