Google Play Music gets more personalized with New Release Radio, customized to your tastes

 It’s no longer enough to simply offer on-demand music as part of the value proposition for music streaming services – you have to enable discovery of new tunes and make recommendations, too. While it’s fair to say that Spotify is leading the market in terms of its influential playlist selections, rivals are quickly following suit – including Apple Music and Google… Read More

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Netflix tests pre-roll video ‘previews’ that are personalized to your interests

 Netflix regularly experiments with new ways to introduce viewers to its own original programming, including through recommendations, trailers, and other featured selections on its homepage. The latest experiment, underway now, is the use of pre-roll advertisements that play before the show you’re about to watch. These are being used to promote Netflix series or movies that are live or… Read More

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