Netflix tests pre-roll video ‘previews’ that are personalized to your interests

 Netflix regularly experiments with new ways to introduce viewers to its own original programming, including through recommendations, trailers, and other featured selections on its homepage. The latest experiment, underway now, is the use of pre-roll advertisements that play before the show you’re about to watch. These are being used to promote Netflix series or movies that are live or… Read More

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Amazon launches ‘My Mix,’ a personalized shop filled with your favorite things

 Amazon has quietly launched a new feature offering shoppers personalized suggestions of products they might like to buy. Called “My Mix,” the addition is tied to Amazon’s “Interesting Finds” — the curated gift shop introduced last year that provides a Pinterest-like experience for discovering products across Amazon’s vast website. Read More

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Rheo, a personalized video app from ex-Apple product vets, launches on iOS and the web

 On YouTube, you have to either know what it is you watch to watch and seek it out, or you can click through the site’s suggestions of popular or trending content. A startup called Rheo, founded by ex-Apple product veterans, has a different take on video discovery. Instead of browsing by genre, publisher or chart position, viewers can browse by mood. That is, you can seek out videos to… Read More

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Spotify buys AI startup Niland to develop its music personalization and recommendations

 Spotify has made its fourth acquisition of the year: AI startup Niland has joined its ranks. Paris-based Niland offered an API-based product focused on providing more accurate search and recommendation options for music. Spotify said the French company will join its R&D team to help hone its personalization and recommendation features for users. Read More

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