Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

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Media Prima buys Rev Asia for $24M to create Malaysia’s largest digital media platform

 The U.S. isn’t the only market where media companies are consolidating to offer an advertising platform to rival Facebook and Google.
While AOL (which owns TechCrunch) is in the process of acquiring Yahoo, over in Malaysia a similar consolidation was announced this week — although not quite on the scale of AOL-Yahoo (Oath?!) and its $4.48 billion price tag. Media Prima, a… Read More

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Form an orderly queue! Google wants your blood (and other bodily fluids). Oh and your medical records

 Alphabet’s (Google’s) life sciences division Verily has launched its public pitch for a massive, multi-year health study it’s leading, along with Duke University School of Medicine, Stanford Medicine, and Google proper. Read More

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After YouTube boycott, Google pulls ads from more types of offensive content

 Google is pulling display ads from being placed alongside a wider range of content on YouTube and other sites, in the wake of a spike of criticism that its automatic, programmatic advertising seemingly cannot stop mainstream brands from appearing alongside extremist and offensive material. Read More

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Google Cloud adds three new GCP regions

 Today at Google Cloud Next in San Francisco, the company announced three new regions for its Google Cloud Platform. The Netherlands, Canada and California are set to join the rapidly growing list of host locations. The move benefits users by allowing more flexibility for where users keep their resources. Being able to utilize additional local infrastructure can decrease latency and… Read More

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Ozlo releases a suite of APIs to power your next conversational AI

Illustration of laptop connected to bookshelf Building on its promise to give the entrenched a run for their money, conversational AI startup Ozlo is making its meticulously crafted knowledge layer available for purchase today. Ozlo’s new suite of APIs that includes tools for both expressing knowledge and understanding language will help to democratize the creation of conversational AI assistants. In the spirit of the expert systems… Read More

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