Apple adds a tracker blocker to desktop Safari

 No one likes being stalked around the Internet by ads for something they once looked at or have previously bought. And Apple has noticed this — so it’s adding a tracker blocker for its Safari web browser, as part of a series of updates.  Read More

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Google’s built-in Chrome ad-blocker said to be more of a quality filter

 Google still has plans to introduce built-in advertising filters for its Chrome web browser, according to a new report from the Wall Street Journal, but it’s going to be more of a quality assurance feature, akin to existing tools in Chrome that prevent pop-ups from spawning in excess, and that warn users when they might be exposed to content that could harm their devices. The report… Read More

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Google ends support for its Nik Collection photo editing software

 Google rightly took the plaudits when it made its Nik Collection photo editing software available for free last year — removing the product’s $149 price tag, which was once as high as $500 — but unfortunately it looks like that move was a prelude to the end. That’s because the internet giant has now ceased support for the popular desktop services from now on, according to… Read More

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Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

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Media Prima buys Rev Asia for $24M to create Malaysia’s largest digital media platform

 The U.S. isn’t the only market where media companies are consolidating to offer an advertising platform to rival Facebook and Google.
While AOL (which owns TechCrunch) is in the process of acquiring Yahoo, over in Malaysia a similar consolidation was announced this week — although not quite on the scale of AOL-Yahoo (Oath?!) and its $4.48 billion price tag. Media Prima, a… Read More

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Form an orderly queue! Google wants your blood (and other bodily fluids). Oh and your medical records

 Alphabet’s (Google’s) life sciences division Verily has launched its public pitch for a massive, multi-year health study it’s leading, along with Duke University School of Medicine, Stanford Medicine, and Google proper. Read More

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