Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

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Yieldify raises another $6M, appoints adtech vet John Giuliani as chairman

 As the web becomes an ever more crowded landscape of things battling for your attention, we’re seeing an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to do just that. Today, Yieldify, a London-based company that builds tools to increase conversions on sites and through… Read More

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Sense360 raises $7 million to track customers in fast food restaurants

 Physical tracking in shops has been a global trend since at least 2013. Using a cell phone’s location data and video monitoring retailers have been tracking customers’ movements through stores in an effort to regain some of the ground lost to the online retail experience.
At least, that’s the argument from stores. And now fast food restaurants are picking up the rallying… Read More

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The death of retail is greatly exaggerated

 I’ve been thinking a lot about retail these days and I’ve been connecting the dots between the seeming death of retailers like Ralph Lauren and the book industry. In short, we are feeling the seismic echoes of the 2008 crash right now on Main Street and things are both ugly and pretty at the same time. The book industry, like the music industry, nearly imploded when the world… Read More

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Your customer’s online journey is only part of the story

 For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them.
Today’s marketing software is bringing that idea closer to reality.
But technology is only part of the brand-consumer… Read More

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