Amazon’s Echo Look companion app goes live

 Amazon’s odd foray into the world of selfie cameras via the Echo Look is now complete with the launch of a companion application for iOS and Android devices that works with the new connected camera. The app allows Echo Look owners to view live previews from the Look’s camera, take a picture, survey their outfits, mark favorites, compare styles and more. The company had… Read More

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Brit + Co raises $15 million to grow its media and merchandise businesses

 Brit + Co, the media startup founded by Brit Morin, is announcing an additional $15 million in funding led by Verizon Ventures (TechCrunch’s parent company). Former Uber President and Target CMO Jeff Jones will also be joining the startup as an advisor. San Francisco-based Brit + Co will be using the funding to expand its digital content business that targets women. They will also… Read More

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How Echo Look could feed Amazon’s big data fueled fashion ambitions

 This week Amazon took the wraps off a new incarnation of its Alexa voice assistant, giving the AI an eye so it can see as well as speak and hear. The Echo Look also contains a depth sensor that’s being used, in the first instance, to create a bokeh effect for a hands-free style selfies feature that Amazon is hoping will sell the device to fashion lovers, by making their outfits pop… Read More

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The death of retail is greatly exaggerated

 I’ve been thinking a lot about retail these days and I’ve been connecting the dots between the seeming death of retailers like Ralph Lauren and the book industry. In short, we are feeling the seismic echoes of the 2008 crash right now on Main Street and things are both ugly and pretty at the same time. The book industry, like the music industry, nearly imploded when the world… Read More

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Plug and Play’s new accelerator wants to make the fashion industry less wasteful

 Textile manufacturing takes a heavy toll on the environment, from the pesticides used to grow cotton to the polluted water created by dye runoff. Fashion’s short retail cycle also results in millions of tons of waste every year. Read More

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CALA’s app fits designer clothing to your body using iPhone photos

 A new startup called CALA aims to make it easier for new designers to break into the fashion business by offering everything needed to run their e-commerce operations – from production to delivery. In addition, CALA’s new mobile app where this apparel is sold is upending the traditional way garment sizes are created and fitted by way of 3D body scanning technology. The result… Read More

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