Crunch Report | Google To Stop Scanning Inboxes

Crunch Report June 23 Today’s Stories  Google now has all the data it needs, will stop scanning Gmail inboxes for ad personalization Samsung’s Galaxy Note8 will reportedly be the company’s most expensive smartphone yet YouTube TV expands to 10 more U.S. markets, adds more YouTube Red series Tesla said to be in talks to create its own streaming music service Credits Written and Hosted by:… Read More

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Google now has all the data it needs, will stop scanning Gmail inboxes for ad personalization

 Here’s a surprise announcement from Google: It will stop scanning the inboxes of Gmail’s free users for ad personalization at some point later this year. Google already doesn’t do this for business users who subscribe to its G Suite services, but until now, it routinely scanned the inboxes of its free users to better target ads for them. It then combined that information… Read More

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Spotify “Sponsored Songs” let labels pay for plays

 A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.” Instead of appearing as obvious ad banners… Read More

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Google to ramp up AI efforts to ID extremism on YouTube

 Last week Facebook solicited help with what it dubbed “hard questions” — including how it should tackle the spread of terrorism propaganda on its platform. Yesterday Google followed suit with its own public pronouncement, via an op-ed in the FT newspaper, explaining how it’s ramping up measures to tackle extremist content. Read More

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BrideClick acquires Mode Media

Mode Media The Mode Media story refuses to end — following its abrupt shut down last year, the company’s assets have been acquired by wedding-focused advertising company BrideClick.
Mode previously operated lifestyle sites including Glam and Foodie, plus a larger ad network that it said reached 144 million unique visitors each month.
The financial terms of the deal were not disclosed, but… Read More

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The first ad network for Alexa Skills shuts down following Amazon’s policy changes

 A series of policy changes at Amazon that detail how advertising will be supported within Alexa’s voice-enabled apps, called “Skills,” have now had their first casualty: VoiceLabs. The startup was the leading way for third-party developers to make money from their Alexa applications, through the use of VoiceLab’s “Sponsored Messages.” Unlike traditional… Read More

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