Now you can buy TV ads through Google’s DoubleClick

 Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Bid Manager is the main DoubleClick ad-buying product, so Google is pitching this as a way to manage TV and online ad campaigns from the same place. “Historically, TV and digital advertising have been bought and measured through different systems and currencies,”… Read More

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Machine intelligence is the future of monetization for Facebook

 That was effectively the only conversation missing from Facebook’s F8 conference — an event that even made time for a progress update on a moonshot project that might one day allow us to hear through our skin. Perhaps that’s the luxury of a company whose advertising revenue is up 57 percent year-over-year. But don’t misconstrue unseen for unimportant. Behind… Read More

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Crunch Report | Google Home Gets More Personal

Crunch Report April 20 Today’s Stories  Google Home can now recognize up to six voices and give personalized responses Google said to be planning a built-in ad blocker for Chrome GoPro to release prosumer spherical camera in fall 2017 FTC tells ‘influencers’ to quit trying to hide the fact that they’re shilling for brands Shopify launches a free, in-house-designed card reader Credits… Read More

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With revenue of $29.8 billion, Verizon’s first quarter earnings fall short of analyst expectations

 Verizon just released its first quarter earnings results, with adjusted earnings per share of 95 cents on revenue of $29.8 billion.
Revenue (minus divestitures and acquisitions) is down 4.5 percent from the first quarter of 2016. The numbers also fall short of what analysts had been predicting: EPS of 96 cents per share on revenue of $30.5 billion.
Verizon says there was a net decline… Read More

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Google said to be planning a built-in ad blocker for Chrome

Chrome lapel pin Google is planning to add an ad blocker to Chrome, its web browser, and to possibly turn it on by default for all users. That seems counterintuitive for a company that makes the majority of its revenue (read: all the monies) from advertising, but it could actually be a way to beat blockers by becoming one itself. Read More

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Oracle acquires ad measurement company Moat

 Oracle just announced that it has acquired ad measurement company Moat. Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. The need to create what CEO Jonah Goodhart has called “the currency for digital advertising” seems increasingly important given advertiser concerns around viewability, fraud and trust, and Moat has… Read More

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