Google brings expanded AMP support to search and display ads

 When Google launched its AMP project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Google is now using the AMP technologies to speed up some of its core money-making services. Read More

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Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

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Quora just launched a self-serve ad platform

 While Quora has been around for almost seven years, it’s been a little slow when it comes to monetization through advertising.
The question-and-answer site first launched ads last year in April 2016, but since then it’s only existed in closed beta to pre-approved advertising partners like Mulesoft and Shopify.
Until now.
The startup just announced that it’s opening its… Read More

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Mavin Motion says it can improve app engagement by making marketers more timely

 As mobile developers and publishers wrestle with how to keep users engaged with their apps, Mavin Motion co-founder and CEO Shailesh Nalawadi said it’s time for new strategies.
The startup started out by building engagement products for mobile apps in India, but today it’s announcing its US launch — as well as a $3 million seed round from Mousse Partners and Montane… Read More

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Pinterest will soon let advertisers reach consumers through their smartphone’s camera

 This afternoon at TechCrunch Disrupt NY 2017, Pinterest president Tim Kendall showed off how the company’s visual search technology could be used to serve ads just by having users snap a photo using their smartphone’s camera. Today, the company launched the ability to connect advertisers with potential customers through “Instant Ideas” – a feature on… Read More

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This venture-backed company just filed for Chapter 11 bankruptcy to evade a patent dispute

 In the world of venture-funded companies, not much surprises industry observers. Yet a new strategy employed by one privately held company might have founders and venture investors wondering if it’s a maneuver worth replicating.
What happened: the U.S. subsidiary of a venture-backed Berlin-based search optimization company called Searchmetrics just filed for Chapter 11 bankruptcy… Read More

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